About Beresfords

Beresfords is one of Essex's largest and most established independent estate agents, with a history dating back to 1968. We provide various property-based services which include residential sales, lettings, property management, mortgages, surveying, and commercial agency trading across multiple brands.

With ambitious plans for growth especially within the digital space, we require an experienced specialist in AI & and Digital Automation to play a vital role in developing our strategy to achieve continued growth and success especially in terms of effective customer engagement.

The Role

This is a genuinely exciting, stretching, and diverse role that will digress between various internal Divisions and be at the heart of all marketing and technology-based initiatives. You will be responsible for owning and developing our AI and automation capabilities across all group brands - from customer journey automation and AI-generated content through to website performance, SEO, and competitor research.

Our AI & Digital Specialist will be responsible for developing and managing related projects from inception to completion collaborating closely with senior stakeholders, marketing teams, and external partners to ensure our digital infrastructure is both cutting- edge and effective. The successful candidate will also retain the necessary skills and experience to help identify new opportunities to improve efficiency, engagement, and conversion through smart use of technology.

Key Responsibilities

AI Content & Avatar Platforms

· Own and develop our use of AI video and avatar creation platforms for customer communications, internal training materials, and marketing campaigns.

· Script, produce and iterate AI-generated video content across multiple brands and audiences.

· Evaluate and recommend new AI content platforms as the landscape evolves.

Marketing Automation & Customer Journeys

· Design, build and optimise automated customer journeys across the full sales and lettings lifecycle - from initial enquiry through to completion and beyond.

· Manage and develop integrations with email and SMS automation platforms.

· Use behavioural data and segmentation to personalise comms at scale and improve conversion rates at key journey touchpoints.

· Work with CRM data to ensure clean, accurate audience segmentation and lead routing.

Prompt Engineering & AI Tooling

· Write, evaluate, and refine prompts for LLM-based tools used across the business - including content generation, data processing, and internal productivity workflows.

· Stay current with developments across leading AI models and advise on best-fit tools.

· Help build and maintain AI-powered internal tools, portals, or workflows where appropriate - collaborating with developers or directly in no-code/low-code environments.

· Champion responsible, effective AI use across the group and help upskill colleagues where relevant.

Video Production & Studio Management

· Produce high-quality video assets for use in AI avatar creation, podcast production, and internal/external communications.

· Edit video and audio to a professional broadcast standard using industry-standard software - Adobe Premiere Pro, DaVinci Resolve (including plugins such as Boris FX Continuum), Adobe Audition, or equivalent.

· Apply professional audio processing techniques to deliver polished, broadcast-ready audio across all output formats.

· Build and manage a repeatable, documented studio workflow that ensures consistency of output across shoots.

· Train and upskill colleagues and team members on studio setup, filming best practice, and basic editing - building in-house capability over time.

· Maintain and manage production equipment, flagging upgrade or replacement needs as required.

CRM Integration & Data Personalisation

· Work hands-on with multiple CRM platforms to ensure customer data is structured, clean, and flowing correctly into the right marketing channels and automation tools.

· Collaborate with internal stakeholders and external agencies to identify and map available data sources - through webhooks, API endpoints, and platform integrations - and determine how data can be used to power personalised communications.

· Keep up to date with evolving CRM capabilities and data integration options, and proactively recommend improvements to how we capture, store, and use customer data.

Skills & Experience

Essential

· Demonstrable hands-on experience with AI video/avatar platforms (Synthesia, HeyGen, D-ID or similar).

· Proven experience designing and managing automated marketing customer journeys using tools such as Force24, Integrated Interest, HubSpot or similar.

· Strong working knowledge of prompt engineering - able to write effective prompts for a range of LLMs and use cases.

· Practical understanding of major AI/LLM platforms and their relative strengths (OpenAI GPT, Anthropic Claude, Google Gemini, etc.).

· Confident managing and maintaining websites built on WordPress or similar CMS platforms.

· Solid SEO knowledge - both technical and content - with experience using SEMrush and/or Ahrefs.

· Comfortable working with Google Analytics 4 (GA4), Google Tag Manager and Google Search Console.

· Proven ability to set up and operate a professional video/audio studio - camera, lighting, teleprompter, audio capture.

· Proficient in video editing software to a professional standard: Adobe Premiere Pro and/or DaVinci Resolve, including use of professional plugins (e.g. Boris FX Continuum).

· Experience with audio processing and post-production using Adobe Audition or equivalent.

· Experience producing content for multiple output formats - social, web, internal training, podcasts.

· Ability to manage multiple projects and stakeholders simultaneously in a fast-moving environment.

Desirable

· Experience working in or with estate agency, property, or financial services sectors.

· Familiarity with Reapit CRM or other property-specific CRM platforms.

· Knowledge of no-code/low-code tools for workflow automation / content generation.

· Understanding of data privacy, GDPR and compliance in a digital marketing context.

· Basic HTML/CSS knowledge.

What We're Looking For

We're not just looking for someone who can follow a brief. Our specialist will be genuinely curious about where AI and automation are heading, especially within the property industry, be forward thinking and creative. We want somebody who has the desire and ability to make a noticeable contribution to the digital functionality of our business and be comfortable operating independently, effectively prioritising tasks, whilst also being able to interact effectively with fellow work colleagues and third-party specialists. The ability to translate complex technical concepts into plain language for senior stakeholders will also be particularly important and effectively problem solve any technical challenges which may arise within their area of responsibility.

We believe the successful candidate will thrive within this role where they will be both supported and encouraged by a dedicated team of property professionals. They will be someone who remains ‘ahead of the game’ in terms of the ever-changing AI & Digital landscapes, gets energised by developing related enhancements to our internal processes and adopts a pro-active approach to solving any related problems.

As a business we are very customer-focused so anyone joining us must share the same values as us – that a customer’s journey with our business should be consistently positive. They should feel like they are our only client and not simply a name on an internal database.

What We Offer

· Funded training and distance learning if considered appropriate.

· A generous basic salary in excess of £50,000p/a with additional performance related bonuses.

· Realistic OTE £55,000-£60,000p/a, dependent on related experience and performance.

· Company Pension.

· Internal referral scheme offering additional financial rewards.

· Allocated parking.

· Flexible working – minimum of 1 day from home after successful completion of initial probationary period.

· 24 days annual leave plus all bank holidays and your birthday day off, as and when it falls on a normal working day.

· Hours: Monday – Thursday 8.30am to 6.00pm, Fridays 8.30am to 5.30pm.

· A structured career path.

· Access to the latest AI tools and platforms – with ongoing investment by the Company in related technology.

· An enthusiastic, committed, supportive and collaborative workforce.

· Direct access to senior decision-makers.